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VAST / VMAP (Video Ad Serving Template)

Exchange Schema Advertising openly published

Digital Video Ad Serving Template (VAST) Last updated: July 18, 2024 About VAST VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player. Initially […]

IAB Tech Lab, from their own og:description

Also in the API standards catalog

This standard shows up on both sides of the house — as a data model here, and as a standard applied in API operations. Same standard, two lenses.

See it as an API standard →

Other advertising data models

AdCOM (Advertising Common Object Model) Information Model IAB Content / Audience / Ad Product Taxonomies Code System OpenRTB Exchange Schema sellers.json and SupplyChain Object Exchange Schema
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Model Details
Steward IAB Tech Lab
Origin —
Layer Exchange Schema
Domain Advertising
Status live
Access Openly published
Go to the steward →
How I know this

Compiled for the API Evangelist data model catalog, then confirmed against the steward's own site.

Confirmed 2026-08-11

Evidence: name evidence 2/2. Found something wrong? Tell me — corrections are cheap and I would rather be right.

Modernity Profile
65.0 Modernizing
Access Open
Assessed 100.0% of the rubric

A separate measure from the Kin Score, which rates API providers. This rates how current a standard is in how it is expressed, published and paid for — not how good it is. EDIFACT and X12 score low here and move an enormous share of world trade.

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