Advertising
5 data model standards serving advertising. Every one confirmed against its steward's own site.
| Standard | Steward | Origin | Layer | Access | Modernity |
|---|---|---|---|---|---|
| AdCOM (Advertising Common Object Model) | IAB Tech Lab | — | Information Model | open | 74.0 Current |
| IAB Content / Audience / Ad Product Taxonomies | IAB Tech Lab | — | Code System | open | 74.0 Current |
| OpenRTB | IAB Tech Lab | — | Exchange Schema | open | 78.0 Current |
| VAST / VMAP (Video Ad Serving Template) | IAB Tech Lab | — | Exchange Schema | open | 65.0 Modernizing |
| sellers.json and SupplyChain Object | IAB Tech Lab | — | Exchange Schema | open | 74.0 Current |