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IAB Content / Audience / Ad Product Taxonomies

Code System Advertising openly published

The Content Taxonomy provides a “common language” that can be used when describing content for contextual targeting and brand safety....

IAB Tech Lab, from their own og:description

Other advertising data models

AdCOM (Advertising Common Object Model) Information Model OpenRTB Exchange Schema sellers.json and SupplyChain Object Exchange Schema VAST / VMAP (Video Ad Serving Template) Exchange Schema
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Model Details
Steward IAB Tech Lab
Origin —
Layer Code System
Domain Advertising
Status live
Access Openly published
Go to the steward →
How I know this

Compiled for the API Evangelist data model catalog, then confirmed against the steward's own site.

Confirmed 2026-08-11

Evidence: name evidence 5/5. Found something wrong? Tell me — corrections are cheap and I would rather be right.

Modernity Profile
74.0 Current
Access Open
Assessed 100.0% of the rubric

A separate measure from the Kin Score, which rates API providers. This rates how current a standard is in how it is expressed, published and paid for — not how good it is. EDIFACT and X12 score low here and move an enormous share of world trade.

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