Advertising
Standards in the catalog that belong to advertising — 4 of them. A standard is listed here only when it is specific to this industry; the general-purpose ones it also relies on, like HTTP, OAuth and JSON Schema, deliberately carry no domain.
The same industry, as data models
5 data models define what information exists in advertising, as opposed to the standards applied in API operations listed below. Same industry, two lenses.
See the advertising data models →| Standard | What it is |
|---|---|
| IAB Transparency and Consent Framework | The IAB Transparency and Consent Framework is the advertising industry's standard for capturing a person's consent choices and carrying them, as an... |
| OpenRTB | OpenRTB is the IAB Tech Lab specification for real-time bidding — the message format and protocol by which an ad exchange asks demand-side platform... |
| VAST | VAST — the Video Ad Serving Template — is the IAB Tech Lab XML specification that tells a video player what ad to play, where to fetch it, and whic... |
| ads.txt | ads.txt — Authorized Digital Sellers — is a plain text file a publisher hosts at a known path listing the companies authorised to sell its inventor... |