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Adobe Experience Data Model (XDM)

Information Model Marketing licence required

What I make of it

Vendor-originated but published openly and widely mapped against. Flag the governance caveat.

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Model Details
Steward Adobe (open-sourced schemas)
Layer Information Model
Domain Marketing
Status live
Access Licence required
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How I know this

Compiled for the API Evangelist data model catalog, then confirmed against the steward's own site.

Confirmed 2026-08-11

Evidence: name evidence 3/3. Found something wrong? Tell me — corrections are cheap and I would rather be right.

Modernity Profile
57.8 Modernizing
Access Enclosed
Assessed 83.0% of the rubric

A separate measure from the Kin Score, which rates API providers. This rates how current a standard is in how it is expressed, published and paid for — not how good it is. EDIFACT and X12 score low here and move an enormous share of world trade.

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